When The Creator MBA launched on January 16, 2024, it pulled in $1.6M in six days.

But the real work started long before that—building a waitlist, surveying every new subscriber, and writing personalized email sequences based on their answers.

Below are the actual email sequences with subject lines Justin used for his product launch.

Pay attention to how he adjusts tone, examples, and positioning based on where subscribers are in their journey.

💡Email 1 - Why I’m Building The Creator MBA

💡Email 2 - What makes a great course?

💡Email 3 - 7 Mistakes that I see many course creators making

💡Email 4 - How I’m using feedback loops in CMBA

💡Email 5 - What will The Creator MBA cost?

💡Email 6 - How will CMBA fit alongside my other products?

💡Email 7 - Deconstructing the CMBA launch

💡Email 8 - A Living, breathing course

💡Email 9 - Creating the right offers

💡Email 10 - Why I don’t want “everyone” to buy the Creator MBA

💡Email 11 - It’s the week before the Creator MBA launch

💡Email 12 - The Creator MBA launches tomorrow

💡Email 13 - The Creator MBA is now LIVE

💡Email 14 - You asked for accountability. Here’s what I created…

💡Email 15 - How the CMBA will help you grow your business

💡Email 16 - How the CMBA will help you start or scale your business in 2024